Client work / 2026
Pruf
The right evidence, at the right time.
The project
A sharp product identity and website for an evidence collection platform built for insurers.
Evidence collection is operationally complex, but the story needed to be instantly legible to claims teams and senior decision makers.
Our response
We gave Pruf a bright, focused visual world built around capture, verification and the movement of evidence through a claim.
A message system that moves from a recognisable industry problem to five clear product capabilities.
Electric colour, evidence frames and purposeful interface fragments that make the product tangible.
A fast, accessible site with an assured pace and a direct route to product conversations.
Built to continue